Innsbruck - rebrand

Finding a careful balance between conserving the city's rich history and showcasing it in a contemporary and elegant way was the main difficulty of this idea work. The goal was to create a new, modern brand that appeals to a wider range of people while keeping Innsbruck’s allurae and distinctive personality.
Inspired by the city's stunning natural mountainous beauty and vibrant cultural scene I wanted to create a clean and modern design approach. A new visual identity was crafted, featuring a color palette with the deep blues of the rivers, the pastelle reds and greens based off the vibrant colored houses and greenery throughout the city. The typography selection reflects Innsbruck’s artistic architurecture and cultural heritage with a modern twist.
The result is a refreshed and modernized visual identity that appeals to a broad audience while capturing the essence of Innsbruck. Through compelling imagery showcasing the Mountaintops, rising and setting sun that comes over and under the mountain each day and night, and enclosing it all to show how tightnit and whole the cimmunity is there.