I was tasked with redesigning a name brand product. My goal with this redesign was to appeal to a different audience than usual. The idea was to create a special summer edition that showcased fun recreational activities. I wanted to come up with a design that spoke to families as a whole in particular. Focusing on enjoyable warm weather activities as opposed to Red Bull’s usual high intensity sports, seemed to be a way to do just that. I wanted to use the idea of Red Bull’s doodle drawing art combined with a more matisse and abstract look. The design would encourage people to grab the product off the shelf to go do anything in daily life, especially if heading out to the beach during the summer time. “Fun All Day Long with Red Bull.”A product that you and your family want to grab off the shelf to go do anything in daily life, especially if your heading out to the beach during the summer time.

“Fun All Day Long with Red Bull.”