Decades Pub & Grub, is a restaurant in Tuscaloosa, Alabama that wants to celebrate the past decades of music and memories Through their great food and atmosphere. The objective of the rebranding was to create a more appealing visual identity for college students to be drawn to, since they are their target customers. With their original bright color pallete I was able to incorporate those into a more modern and bold visual identity compared to those of their competitors. This change will catch the attention most college students look for in a new restaurant spot they want to enjoy with their friends.